Sep 10, 2012
In my consulting assignments, I often come up against the question ‘what must I/we do to achieve this goal?’ It may not be expressed as such – more likely a plan, objective, target, market position, and yes even dreams — but the intention is the same. Whether...
Aug 9, 2012
Parents finding themselves in situations where their young child has made a mistake are often inclined to say ‘it’s all part of growing up.’ However, when the child becomes a young adult and the ‘mistake’ is somewhat more serious, like causing a car accident, our...
Jul 26, 2012
We were recently asked by an enterprising young couple to assist them develop a Marketing Plan for a product they had developed. Operating in the huge sports industry, they had improved on the design of an important functional accessory, plus made it look really cool....
Jun 19, 2012
It has been my observation that most companies develop strategies that are essentially variations of what they (or their competitors) are doing currently, or have done in the past. To meet big growth objectives, this has never been a recipe for success. ...
May 17, 2012
A prospective client remarked that what his business needed, to face an ongoing challenge, was a ‘good strategy.’ That in itself is quite unremarkable, but it set me thinking about what exactly constituted a ‘bad strategy’ and if we are to avoid that, can we actually...
