The right attitude is as important as the strategy

In my consulting assignments, I often come up against the question ‘what must I/we do to achieve this goal?’  It may not be expressed as such – more likely a plan, objective, target, market position, and yes even dreams — but the intention is the same. Whether...

Should you be reviewing your Brand’s positioning for relevance?

We were recently asked by an enterprising young couple to assist them develop a Marketing Plan for a product they had developed. Operating in the huge sports industry, they had improved on the design of an important functional accessory, plus made it look really cool....

How to find your next big growth strategy

It has been my observation that most companies develop strategies that are essentially variations of what they (or their competitors) are doing currently, or have done in the past.  To meet big growth objectives, this has never been a recipe for success. ...

How to avoid a bad strategy

A prospective client remarked that what his business needed, to face an ongoing challenge, was a ‘good strategy.’  That in itself is quite unremarkable, but it set me thinking about what exactly constituted a ‘bad strategy’ and if we are to avoid that, can we actually...